In 1985, having studied ceramic design at Chelsea College of Art, William Plumptre travelled to Japan. There he continued his training in the workshops of three different potters, including one year with the Japanese master, Tatsuzo Shimaoka, a National Treasure. The training regime was rigorous and repetitive but he returned to England with greater knowledge and understanding of the Japanese way of producing and firing pottery in a traditional climbing kiln.

In 1987 William Plumptre set up his first pottery in Hartsop near Patterdale, where he built his own oil-fired kiln in the outbuildings of a traditional stone built Lakeland house. He moved into a seventeenth century farmhouse in nearby Witherslack in 1994 and established a new studio where he creates his pottery today.

He throws with robust stoneware clay and makes a variety of press moulded bottles and dishes. With the use of rope and material, each piece is then inlaid with different coloured slips. His glazes are made largely of local materials including wood ash and granite, all of his work is reduction fired in the sixty-five cubic foot gas-fired kiln, which he designed himself.